Los Angeles Wedding Photographer

SEO Defined: Search Engine Optimization is the process to improve your sites ranking and placement on popular search engines. SEO involves making minor adjustments to your website in an effort to appear higher in search engine results. I’m talking about the non-paid, sometimes called organic, links that appear down the middle of the search results page. The paid sponsored links that sometimes appear at the very top or right side of search results is a different subject called SEM (Search Engine Marketing or Google Ad Words). I use “search engines” and Google interchangeably. Google captures over 60% of the US searches, and if your site ranks high in Google it also typically rank high in the other major search engines. Do yourself a favor and focus solely on your rank in Google. To get there, learn a little bit about how it works.